Thanks for the post. I definitely think being creative outside of the realm of client work is necessary, if not mandatory. I cannot imagine having too much longevity in a creative field without doing so.

While client constraints can be good sometimes, it is also nice to be creative for sake of being creative. And, with any luck, we explore and learn techniques along the way that can be applied to client work in the future.

Sometimes, its hard to find the time, so I try to justify my for-fun designs by designing projects that I want to get more of (ie. if I don’t have enough book covers, CDs etc in my portfolio, but would love to work in those areas). This way, I’m not only having a little fun with a project, but I’m also building my portfolio to have more variety. I’ve gotten a few leads on projects I’ve created on my spare time, so I strongly recommend making some room in your schedule.

Great article Grace!

I completely agree though, trying to do a new design everyday just isn’t feasable in most peoples lifes, like tonight im babaysitting a 7month old baby, so sitting on Photoshop isn’t going to happen, lol.

But as long as you constantly have something in mind and do things here and there, your creative juices get an outlet.

Yes I think it’s really important to do some of your own design projects. It’s a great way to learn more about stuff your interested in and to stretch yourself. Many designers will have great clients but the work might get a bit “samey” after a while so to avoid burnout and to have fun start making your own posters or collages or whatever. I’ve found that designs I’ve done for fun have found their way into my paid work because I feel I’ve tested ideas out.

Anyhooo, thanks for the post.