Several weeks ago I was contacted by Julia the Production Editor of Computer Arts Projects, who asked me to participate in the Big Question feature in their upcoming Start Your Own Studio Issue (134). Well the magazine was published on February 25th (which just so happened to be my birthday), so I picked up a copy last week and was hugely excited to see myself appear on page 8!
The question posed was: Whatâ€™s the biggest hurdle you faced when setting up your own design studio, and how did you deal with it? I ran slightly over, and so they cut my answer down a little (I forgive them), so I wanted to publish my answer in full here:
“The baker in the medieval town square must holler â€œfresh rollsâ€ if he hopes to feed the townfolk.”
Jeffrey Zeldman perfectly summarises what I struggled to grasp initially. Namely, that self-promotion isn’t shameless, it’s just part of building a business. In order to get past my hang-ups on promotion, I approached it with two key phrases: genuine interaction and positive action. I then no longer felt it was ‘arrogant’ but a genuine way of sharing the confidence in my work.
This is my first time in a printed publication and hopefully won’t be the last! I just wanted to share my little experience with you all.